Blog

10/08/2010  |  0

IC Group

IC Group LP, a full service interactive promotions company headquartered on Dovercourt Drive in the Scurfield Industrial Park in Winnipeg, was founded in 1989 by a single owner, now President, Todd Pluchinske. Over the past 21 years IC Group has grown to over 80 professionals with satellite offices in Toronto, Chicago, Dallas and Las Vegas.

IC Group has built their reputation on delivering regional, national and international promotions for the world’s top brands and agencies from all over North America and Europe. They have an impressive list of clients which include Del Monte, Subway, Home Depot, Kimberley Clark, General Mills, Research In Motion and 7-Eleven just to name a few.

What sets IC Group apart from the rest of the competition is their full-circle, performance-based approach to promotional marketing management. They help clients not only increase sales and acquire new consumers, but build a valuable promotion cycle that fuels direct, long-term consumer relationships. The essence of their approach: acquire, engage and monetize is a mindset that powers a high-performing marketing strategy.

It’s this mentality that has made them a world class marketing organization based right here in Winnipeg, Manitoba.

IC Group is world class

Along with a sophisticated Marketing CRM platform and a unique approach to building loyalty campaigns, they are exceptional at developing interactive promotions. In fact, this year their work competed against the best in the world and they came out on top!

IC Group won first place in Promo Magazines 2010 Interactive Marketing Awards program for its SCRABBLE® at SUBWAY® Canada restaurants promotion in the Promotional Website (microsites) category.

Promo's Interactive Marketing Awards honors the best and brightest in effective interactive marketing-and recognizes the valuable role that interactive campaigns play in motivating consumer response and creating strong, exciting brands. As a winner, IC Group's Interactive Marketing Awards entry appeared in the June/July issue of Chief Marketer magazine.
Also this year they also took home a prestigious silver REGGIE® award, the highest honour in integrated Marketing, from The Promotion Marketing Association (PMA) for its "HUGGIES® Enjoy The Ride Rewards" promotional campaign.

Too see more examples of their award winning work, visit the IC Group website here.

Just the beginning…

It is surely just the beginning for this Winnipeg success story. As IC Group continues to grow its impressive client base, they will remain a beacon for other companies in Winnipeg trying to make a global impact.

Knowing that a Winnipeg based company would be leading the charge in creating the world’s most innovative interactive marketing campaigns brings a great sense of pride to our city and we wish them the best of luck in their journey.